domingo, 15 de março de 2009

Heuristics and Biases

The Psychology of Intuitive Judgment

Edited by
Thomas Gilovich
Cornell University, New York
Dale Griffin
Stanford University, California
Daniel Kahneman
Princeton University, New Jersey

Judgment pervades human experience. Do I have a strong enough case to go to trial? Will the Fed change interest rates? Can I trust this person? This book examines how people answer such questions. How do people cope with the complexities of the world economy, the uncertain behavior of friends and adversaries, or their own changing tastes and personalities? When are people's judgments prone to bias, and what is responsible for their biases? This book compiles psychologists' best attempts to answer these important questions.