ecogitar: The Artificial Ape by Timothy Taylor

segunda-feira, 1 de novembro de 2010

The Artificial Ape by Timothy Taylor

How Technology Changed the Course of Human Evolution

Timothy Taylor, PhD is the author ofThe Buried Soul and The Prehistory of Sex. He has appeared on the History Channel, the Discovery Channel, and National Geographic specials. He contributes to such publications as Nature, Scientific American, and World Archaeology, and is editor-in-chief of the Journal of World Prehistory. He teaches archaeology at the University of Bradford in the United Kingdom.

A breakthrough theory that tools and technology are the real drivers of human evolution

Although humans are one of the great apes, along with chimpanzees, gorillas, and orangutans, we are remarkably different from them. Unlike our cousins who subsist on raw food, spend their days and nights outdoors, and wear a thick coat of hair, humans are entirely dependent on artificial things, such as clothing, shelter, and the use of tools, and would die in nature without them. Yet, despite our status as the weakest ape, we are the masters of this planet. Given these inherent deficits, how did humans come out on top?

In this fascinating new account of our origins, leading archaeologist Timothy Taylor proposes a new way of thinking about human evolution through our relationship with objects. Drawing on the latest fossil evidence, Taylor argues that at each step of our species’ development, humans made choices that caused us to assume greater control of our evolution. Our appropriation of objects allowed us to walk upright, lose our body hair, and grow significantly larger brains. As we push the frontiers of scientific technology, creating prosthetics, intelligent implants, and artificially modified genes, we continue a process that started in the prehistoric past, when we first began to extend our powers through objects.

Weaving together lively discussions of major discoveries of human skeletons and artifacts with a reexamination of Darwin’s theory of evolution, Taylor takes us on an exciting and challenging journey that begins to answer the fundamental question about our existence: what makes humans unique, and what does that mean for our future?

How the Media Frames Political Issues

In The Emergence of American Political Issues (1977) McCombs and Shaw state that the most important effect of the mass media is "its ability to mentally order and organize our world for us. In short, the mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about."[13] The presidential observer Theodore White corroborates this conclusion in The Making of a President (1972):

The power of the press in America is a primordial one. It sets the agenda of public discussion; and this sweeping political power is unrestrained by any law. It determines what people will talk and think about - an authority that in other nations is reserved for tyrants, priests, parties and mandarins.[14]

McCombs and Shaw also note that the media's tendency to structure voters' perceptions of political reality in effect constitutes a bias: "to a considerable degree the art of politics in a democracy is the art of determining which issue dimensions are of major interest to the public or can be made salient in order to win public support."[15]

http://www.scottlondon.com/reports/frames.html