Arundhati Roy
The Hindu, August 24, 2003
"I will never apologise for the United States of America — I don't care what the facts are."President George Bush Sr.
SITTING in my home in New Delhi, watching an American TV news channel promote itself ("We report. You decide."), I imagine Noam Chomsky's amused, chipped-tooth smile.
Everybody knows that authoritarian regimes, regardless of their ideology, use the mass media for propaganda. But what about democratically elected regimes in the "free world"?
Today, thanks to Noam Chomsky and his fellow media analysts, it is almost axiomatic for thousands, possibly millions, of us that public opinion in "free market" democracies is manufactured just like any other mass market product — soap, switches, or sliced bread. We know that while, legally and constitutionally, speech may be free, the space in which that freedom can be exercised has been snatched from us and auctioned to the highest bidders. Neoliberal capitalism isn't just about the accumulation of capital (for some). It's also about the accumulation of power (for some), the accumulation of freedom (for some). Conversely, for the rest of the world, the people who are excluded from neoliberalism's governing body, it's about the erosion of capital, the erosion of power, the erosion of freedom. In the "free" market, free speech has become a commodity like everything else — — justice, human rights, drinking water, clean air. It's available only to those who can afford it. And naturally, those who can afford it use free speech to manufacture the kind of product, confect the kind of public opinion, that best suits their purpose. (News they can use.) Exactly how they do this has been the subject of much of Noam Chomsky's political writing.
Prime Minister Silvio Berlusconi, for instance, has a controlling interest in major Italian newspapers, magazines, television channels, and publishing houses. "[T]he prime minister in effect controls about 90 per cent of Italian TV viewership," reports the Financial Times. What price free speech? Free speech for whom? Admittedly, Berlusconi is an extreme example. In other democracies — the United States in particular — media barons, powerful corporate lobbies, and government officials are imbricated in a more elaborate, but less obvious, manner. (George Bush Jr.'s connections to the oil lobby, to the arms industry, and to Enron, and Enron's infiltration of U.S. government institutions and the mass media — all this is public knowledge now.)
After the September 11, 2001, terrorist strikes in New York and Washington, the mainstream media's blatant performance as the U.S. government's mouthpiece, its display of vengeful patriotism, its willingness to publish Pentagon press handouts as news, and its explicit censorship of dissenting opinion became the butt of some pretty black humour in the rest of the world.
Then the New York Stock Exchange crashed, bankrupt airline companies appealed to the government for financial bailouts, and there was talk of circumventing patent laws in order to manufacture generic drugs to fight the anthrax scare (much more important, and urgent of course, than the production of generics to fight AIDS in Africa). Suddenly, it began to seem as though the twin myths of Free Speech and the Free Market might come crashing down alongside the Twin Towers of the World Trade Center.
But of course that never happened. The myths live on.
There is however, a brighter side to the amount of energy and money that the establishment pours into the business of "managing" public opinion. It suggests a very real fear of public opinion. It suggests a persistent and valid worry that if people were to discover (and fully comprehend) the real nature of the things that are done in their name, they might act upon that knowledge. Powerful people know that ordinary people are not always reflexively ruthless and selfish. (When ordinary people weigh costs and benefits, something like an uneasy conscience could easily tip the scales.) For this reason, they must be guarded against reality, reared in a controlled climate, in an altered reality, like broiler chickens or pigs in a pen.
Those of us who have managed to escape this fate and are scratching about in the backyard, no longer believe everything we read in the papers and watch on TV. We put our ears to the ground and look for other ways of making sense of the world. We search for the untold story, the mentioned-in-passing military coup, the unreported genocide, the civil war in an African country written up in a one-column-inch story next to a full-page advertisement for lace underwear.
We don't always remember, and many don't even know, that this way of thinking, this easy acuity, this instinctive mistrust of the mass media, would at best be a political hunch and at worst a loose accusation, if it were not for the relentless and unswerving media analysis of one of the world's greatest minds. And this is only one of the ways in which Noam Chomsky has radically altered our understanding of the society in which we live. Or should I say, our understanding of the elaborate rules of the lunatic asylum in which we are all voluntary inmates?
Speaking about the September 11 attacks in New York and Washington, President George W. Bush called the enemies of the United States "enemies of freedom". "Americans are asking why do they hate us?" he said. "They hate our freedoms, our freedom of religion, our freedom of speech, our freedom to vote and assemble and disagree with each other."
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