ecogitar: A Sociedade do Espectáculo

domingo, 20 de fevereiro de 2011

A Sociedade do Espectáculo

"O espectáculo é a ideologia por excelência, porque expõe e manifesta na sua plenitude a essência de qualquer sistema ideológico: o empobrecimento, a submissão e a negação da vida real. O espectáculo é, materialmente, «a expressão da separação e do afastamento entre o homem e o homem». O «novo poderio do embuste» que se concentrou aí tem a sua base nesta produção pela qual «com a massa dos objectos cresce... o novo domínio dos seres estranhos aos quais o homem está submetido». É o estádio supremo duma expansão que virou a necessidade contra a vida."

Guy Debord
in "A Sociedade do Espectáculo" (1967)

Fonte: http://infoinconformista.blogspot.com/2009/05/sociedade-do-espectaculo.html

How the Media Frames Political Issues

In The Emergence of American Political Issues (1977) McCombs and Shaw state that the most important effect of the mass media is "its ability to mentally order and organize our world for us. In short, the mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about."[13] The presidential observer Theodore White corroborates this conclusion in The Making of a President (1972):

The power of the press in America is a primordial one. It sets the agenda of public discussion; and this sweeping political power is unrestrained by any law. It determines what people will talk and think about - an authority that in other nations is reserved for tyrants, priests, parties and mandarins.[14]

McCombs and Shaw also note that the media's tendency to structure voters' perceptions of political reality in effect constitutes a bias: "to a considerable degree the art of politics in a democracy is the art of determining which issue dimensions are of major interest to the public or can be made salient in order to win public support."[15]

http://www.scottlondon.com/reports/frames.html